TERRESTRIAL TV DRAMAS VS STREAMING SERVICES: THE SHIFTING LANDSCAPE OF DRAMA CONSUMPTION AND STRATEGIC PARTNERSHIPS

In the 누누티비 접속 rapidly evolving entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer widely-viewed dramas with a broad appeal, OTT services are quickly becoming the go-to platform for customized conten